Brian Anderson
For more than 25 years Brian has maximized global market penetration, established product/service leadership, been seen as a progressive Web 2.0 leader, opened new channels of distribution and strategic relationships or found creative ways to cost-efficiently dominate a market space for both startup and Fortune 500 companies alike. Select career accomplishments include:
- Directed all aspects of corporate brand development in both start up and turn-around environments addressing enterprise, government and consumer markets; including collateral, web, TV/video, public and analyst relations support for global launch resulting in the definitions of new market spaces and increased corporate valuation
- Built teams to establish, manage and terminate marketing and sales programs and relationships through all types of channels; including the establishment of authorization and MDF programs, international expansion, sales campaigns, sales automation systems, demand generation and lead management systems, self-paced training certification programs, as well as classic branding, seminar selling and image advertising
- Pioneer of Web 2.0 marketing techniques and new application/market development leveraging W3C semantic technology standards
- Directed all aspects of product life cycle for both software and hardware solutions in over 40 product launches to worldwide audiences though various channels of distribution generating $millions in gross margin and hundreds of add-on packaged business solutions
- Consistently exceed program expectations while managing to come in under budget through difficult circumstances proving out in exponential corporate revenue growth and recognized with numerous professional and industry product awards
- Frequent speaker at public forums and on television on various industry topics ranging from data protection and business continuity, cyber-sabotage, security and knowledge management to internet/intranet and collaborative e-commerce and Information Lifecycle Management realities
- Published ghost author of the book Security Provisioning: Managing Access In Extended Enterprises published by ISACF/ISACA